The decisions need to be made – namely should you lease or buy your new industrial, business equipment or computing technology. And are equipment leasing finance companies your best solution for your business financing needs.Sooner or later all companies in Canada need to choose between leasing equipment, understand the benefits of that finance decision, and most importantly know who to turn to or partner with for their leasing acquisition financing needs.Lets make sure you understand why you should carefully consider the key benefits of lease financing and ensuring you have made the best equipment acquisition decision. While it’s a U.S. statistic, we’re pretty sure that its the same here in Canada – namely that sooner or later over 80% of all business chooses lease financing as a business option for acquisition needs.That eight out of ten ratio is a powerful one, so why in fact did those firms choose this method of business financing. The answer is actually quire easy, Benefits! Let’s examine the key benefits you should focus on, and, as importantly, ensure you understand the costs, any risk, and the processes involved in making a solid leasing decision. It’s all about doing your homework, being prepared, and working with the right parties.So lets first recap those benefits. The bottom line is flexibility, and with this type of financing what else could be more suitable. Simply because whether you are a start up, or Canada’s largest corporation, whether you are leasing a photocopier, shop floor equipment, or computing technology.. you guessed it, equipment leasing finance companies do that.. for your firm!Worried about your equipment or assets becoming obsolete – (think computers!). Don’t worry, simply match your lease to the term of the expected useful life of your computers, telecom equipment, software, etc. Worried about being burdened with asset disposition at the end of the lease term. Don’t be. Simply enter into an operating lease that allows you full control in returning, keeping,or even upgrading that asset.It of course always come back to cash flow, and we can assure you that its easier to make a 3k monthly payment than to write a cheque out of your operating line of credit for 100k. Whether is computers, industrial business equipment, or your corporate jet its always about cash flow and working capital conservation in business. Having just come through the 2008-2009 recession cash flow and its conservation still remains king.There are many slick tools to determine whether you should lease or buy assets – they are available everywhere. We always encourage clients to make an informed lease versus buy decision for their asset financing needs. And, getting back to those benefits, numerous accounting and tax implications also play favoruably to the leasing decision.Are there any disadvantages to lease financing? We don’t really call them disadvantages, but there is no perfect holy grail for business financing, and when you lease you should understand of course the agreement is non cancellable, might have miscellaneous admin fees attached to the transaction, and on occasion a down payment or first and last months payment might be required for credit reasons.So, whats next then? If you want to meet your equipment leasing finance needs seek companies that are your best partner for asset size, your firms credit quality, and suited to your geographical needs. Don’t have a lot of time to investigate the process? Simply speak to a trusted, credible and experience Canadian business financing advisor who will work throughout the process with you, successfully.

In today’s digital marketing age, more and more retail stores are building ecommerce websites. An ecommerce site enables any size retailer in any place of the world to have a global market reach. When promoted effectively, an ecommerce site can also offer immense cost-efficiency for customer acquisition and product sales.Parallel to the enormous growth in ecommerce, most industries and product sectors are being dominated by a few major ecommerce giants. These powerful players often have a prominent brand image accompanied by targeted search engine ads and wealthy online marketing budgets. This has made competing against such ecommerce sites a difficult endeavor, especially for small e-retailers with limit ad spend.In sectors where it might seem impossible to steal market share from ecommerce goliaths, there is usually always a way to capture a good chunk of customers. The trick is to get the creative juices flowing and find out which channels are the most relevant, least competitive, and cost-efficient. Below we highlight three tips that can help small business ecommerce sites compete with big budget brands.Carve a Fine Niche
One of the most important approaches to building a successful ecommerce store is to establish a very specific market niche. This is particularly significant for boutiques and small business retailers with a very distinguished inventory. Unlike some large ecommerce stores that offer a broad range of goods, determining a very focal niche will help to establish a retailer as a specialty provider for a certain category of products. This can help to promote greater trust and credibility in potential customers.Well-established ecommerce sites typically sell all sorts of products within a certain category, such as ‘motorcycle clothing.’ Take the time to do some research on the inventory that your ecommerce competitors offer with respect to your own product lines. Your objective is to pinpoint the areas that could be the most profitable for your ecommerce efforts. This may involve narrowing your focus to very select product categories as the overall theme for your online store, such as ‘leather motorcycle jackets.’Starting off slow in a niche that you’re confident will drive sales is an excellent tactic for small business ecommerce. As you begin to dominate one product category, you can start exploring new categories to expand your sales potential.Mix Up Your Marketing Efforts
Marketing your ecommerce site can seem like a daunting task. However there are a few primary channels that are paramount for ecommerce. These include Pay Per Click (PPC) advertising, organic search engine optimization (SEO), and social media marketing. In a nutshell, ecommerce marketing hinges on being found in the search engine results as well as being recognized on social media platforms. But before picking which channels are priorities, think of approaching a marketing plan with a more holistic approach.Between SEO, PPC, and social media, none are more powerful than the other. Although each channel is very different, that all share the same degree of potential in attracting more customers. More times often than not, including a blend of search engine marketing tactics that use both SEO and PPC is the best approach. Because SEO is a long-term effort, using PPC to test which keywords are most profitable is one of the best strategies. This can save a lot of work down the road by optimizing for keywords that only provide sufficient profit margins.Social media platforms, like Facebook, Google+, and Twitter, help to build more recognition in your brand. These platforms can help sustain loyalty as well as funnel traffic to your website. Social media offers a great way to share content, generate interest, and build a following. This can help sustain ecommerce success by promoting repeat purchases and the viral sharing of great content that’s connected to your brand.Promote with Richness
Online shoppers in particular feed off insightful information that’s presented in a rich media format. The use of images, audio, and video can be momentous for ecommerce marketing. The ways in which you can use such media offer endless ideas.Reviews are big deal in the ecommerce arena. Customers see a lot of value in quality reviews that accurately describe the features, benefits, and pitfalls of certain products. For this reason, recording your own reviews or product highlights in the form of a video can be an ecommerce game changer, especially if those videos are optimized and found in the search engine results.Visual stimulation is huge on the Internet. In addition to videos, including a wealth of images on your product pages can significantly help sales. In fact, product page mini-galleries are becoming popular for many ecommerce stores, so adopting this strategy is becoming essential. The use of more informative images, or infographics, is also a creative way to attract customers. Social media can be used to share this content, which can help lead to more exposure and the potential to go viral.Successful ecommerce is rooted to empathy. That is, how well you as the marketer can put yourself in the perspective of your target audience. Understanding how to present your brand, as well as your communications is key. Good ecommerce marketers have a sharp sense of awareness. They know what it is their target customers are looking for, and how to best enlighten them on how their ecommerce store can meet their needs.

Audio advertising is growing at a fast pace with more and more advertisers opting for audio classified ads. It’s no secret that a good sales headline makes all the difference in advertising and it’s no different when talking about great audio advertising. Professional voice talent and recognized studio engineers come together to create top quality audio advertising spots.Interactive audio advertising is generating enormous interest within the advertising community.WebsitesAt the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users.Most Audio networks “crawl” websites in its list of publishers, prior to placing a single ad, to determine the content of Ad best suited to the visitor based on the page content they are seeing while the Ad is playing. For example, your audio ads are placed on websites that users can relate too, such as sports drink ads, sportswear and sports gear on a NFL information websites.AdvertisersAudio advertisements have gained national media attention from national mass-market advertisers, the Wall Street Investment Community and discussed in the Wall Street Journal. Currently this new online audio advertising provides advertisers with a new procedure to promote.Not just for major advertisers, but small niche advertisers like local business can use audio ads for local and regional advertising too. Ads for audio content, such as pod casts or Internet radio stations, often use a “reservation” model, where advertisers reserve spots in audio streams for confirmed fees.It’s possible that this reservation model may not maximize revenue for audio publishers because many advertisers don’t have the wherewithal to negotiate agreements for ad spots and don’t compete for them.However, imagine an Ad Network where advertisers and publishers can interact, and pay-per-action type advertising becomes a possibility. A publisher would set upon criteria for advertisers to match, and the system would determine which ads to play based upon relevancy and price. Now, forward-thinking advertisers are recognizing that if it works on radio, it can work on streaming audio.AdvertisementsMany advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty.In an effort to improve messaging, and gain audience attention, advertisers create branding moments that will resonate with target markets, and motivate audiences to purchase the advertised product or service, advertisers copy test their advertisements before releasing them to the public.These short advertisements, allow the spoken words or most recognizable sounds to be presented to a visitor browsing the Internet. Another major advantage of radio advertising is that it is inexpensive to place and to produce, allowing small business owners to place advertisements on more than one station in a given market.Changing MarketsHowever a relatively new company has recently been written about in the Wall Street Journal. This is a company that provides five second ‘radio station’ style advertisements played automatically to people browsing the Web when they visit a participating website. The advertisements are played immediately to the listener based on their geographical location… not on the location of the website being viewed.In a sense the network is just like a radio station. A radio station broadcasts commercials through the speakers of a radio to people in their local area. This company broadcasts commercials to people in any local area (or nationwide or worldwide) through computer speakers.For example, as a real estate agent, you could broadcast your message to 500 people per day in the North Palm Beach, FL area at a certain time on certain days. Or a restaurant owner from The City of London, England could advertise today’s lunch time menu to people that live in The City, between 10 o’clock and midday.The company has grown enough to gain the attention of candidates running for President of the United States (among many other political campaigns), and political ads are scheduled run on participating websites across the Internet.These short advertisements, known as “Adlets”, are now available to listeners over 30 million times a day on websites large and small, worldwide. Participating websites are scattered across the Internet giving advertisers a wide range of demographic exposure. When any Internet visitor hits one of their participating ad sponsored websites, the audio commercial starts playing instantly.However there is a big difference from radio…
The Advertiser can target…

The Advertiser can choose the time and frequency that your ads play…

The advertisement is played as soon as the visitor lands on the web site page, so the Advertiser has the undivided attention of the listener.
One of the best things about Internet audio advertising is that it doesn’t take up any of your website real estate.With the massive reach established by their network of tens of millions of Website pages, online audio advertising is certain to become a staple in any advertising campaign, especially ones that target the ever-growing Internet population.Whether you like it, or not, online audio advertising is here to stay.